James Kerridge
Fractional CMO & Growth Partner

Build the engine.
Compound the growth.

A strategy deck won't grow your business. The work will. I help founders and leadership teams build the marketing engines that compound, fix the ones that have stalled, and get hands on the parts that aren't pulling their weight.

Previously led marketing at QuiteLike (a Coles new venture), Bailey Nelson and Harris Farm Markets.

01 The approach

Operator, not just advisor.

The gap between a good strategy and a growing business is execution. I've spent thirteen years learning how to close it, inside consumer businesses with real targets, real teams and real P&L pressure.

I'm allergic to deck-ware that no one knows how to action. The work I take on is the kind that ends in better numbers, not better slides.

02 Services

Eight ways to find the growth.

01
Growth Strategy
Where to play, how to win, and what to stop doing. A clear, prioritised plan written for humans who have to act on it.
02
AI Accelerator
AI isn't a strategy, it's leverage. I help marketing teams cut through the hype and put the right tools to work where they actually move the needle: speed, quality and output.
03
Acquisition & Performance Marketing
CAC-efficient customer acquisition across paid, referral and partnership channels. Built around the unit economics, not the vanity metrics.
04
CRM & Retention
Lifecycle marketing, reactivation and churn reduction. The cheapest customer to win is the one you already have.
05
Growth Audit
A clear-eyed look at what you're doing, what's working, what isn't, and where the real growth is hiding. No fluff. No 80-page deck. A clear point of view and a concrete plan.
06
Team Review
Great people doing a lot of stuff, and the results aren't there. I'll diagnose where the team is misfiring, where the structure is fighting the strategy, and what to change to unlock the performance you know is in there.
07
Marketing Strategy
Brand positioning, go-to-market planning and integrated campaign strategy. Built around what your customer actually needs, not what your category usually does.
08
Ecommerce & Digital
End-to-end ecommerce strategy across channel, conversion, technology and customer experience. The digital fundamentals, done properly.
03 Engagements

Two ways to work together.

04 Contact

Let's talk.

If you're a founder or leader wrestling with a growth problem, building something new, or trying to reset what isn't working, I'd like to hear about it.

Email kerridgejames@gmail.com LinkedIn linkedin.com/in/kerridge